Partner with the good trade

A little about us.

The Good Trade Makers Market brings together independent makers, artists, designers, and small businesses for two of New England's most anticipated holiday shopping events. Held annually in Providence, Rhode Island, and Burlington, Vermont, our markets welcome thousands of enthusiastic shoppers who are excited to discover new businesses, meet the people behind the products, and shop small.

Our events are about more than shopping. We create opportunities for independent businesses to connect with new customers, build relationships with fellow makers, and grow beyond their local communities. Each market features approximately 90 carefully curated businesses from New England and beyond, attracting more than 4,000 attendees per event.

Sponsoring The Good Trade is an opportunity to connect your brand with an engaged audience while directly supporting the independent businesses and creative communities that make our events possible.

We offer a range of sponsorship opportunities for businesses of all sizes, with options for brand visibility, on-site engagement, and customized partnerships. Whether you're interested in supporting our Providence event, Burlington event, or both, we'd love to find a partnership that works for you.

 

our rEach & impact

The Good Trade Makers Market is produced by Ampersand Creative Co., an experienced event production and marketing company with an established audience throughout New England and beyond. Each Good Trade event benefits from the full reach of Ampersand's marketing network, built through years of producing successful consumer events.

100,000+ social media followers
Our combined social media audience across Ampersand's family of events, all of which help promote The Good Trade.

40,000+ email subscribers
An established network of subscribers who receive event announcements, vendor features, and promotional campaigns.

15 million advertising impressions
Generated through Ampersand's combined event advertising campaigns in 2024–2025.

4,000–5,000 attendees per event
Enthusiastic shoppers who come specifically to discover and support independent businesses.

90+ independent businesses per market
A carefully curated mix of artists, makers, designers, and small-batch producers from New England and beyond.

$300,000–$350,000 in vendor sales per event
Direct revenue generated for participating small businesses over a single weekend.

Our marketing efforts include significant investments in paid digital advertising, email campaigns, social media, media outreach, and thousands of postcards and posters distributed throughout the region. Sponsors benefit from exposure to an established audience that actively supports independent businesses, as well as opportunities to connect directly with thousands of attendees during each event.

Beyond the market itself, The Good Trade brings visiting vendors and shoppers into Providence and Burlington, supporting local hotels, restaurants, shops, and other businesses.

We offer four sponsorship levels designed to accommodate businesses of different sizes and marketing goals. Sponsorships are available for our Providence and Burlington events, with pricing and benefits applying to one event.

Interested in sponsoring both cities? We'd love to discuss a partnership that provides exposure across both markets.

We're also happy to explore customized sponsorship opportunities that align with your business and marketing goals - Just reach out to us at hello@goodtrademakersmarket.com!

Presenting Sponsor

Our highest level of sponsorship offers prominent brand visibility throughout the event's marketing campaign and on-site experience. As Presenting Sponsor, your business will be recognized as a leading supporter of The Good Trade Makers Market.

$5,000

Sponsorship benefits include:

  • Exclusive presenting sponsorship recognition: "The Good Trade Makers Market presented by [Your Business]"

  • Prominent logo placement on our website homepage

  • Premium booth location for on-site brand engagement

  • Presenting Sponsor recognition in all event press releases, media outreach, and official communications

  • Logo inclusion in all event print and digital advertising

  • Prominent logo placement on hanging banners at the event

  • At least 10 social media mentions leading up to the event

  • Special recognition during the event weekend

  • 20 complimentary admission tickets to share with customers, employees, or guests

Sponsorship benefits apply to one event, either Providence or Burlington.

Gold Sponsor

Our Gold Sponsorship offers significant brand visibility through our marketing campaigns and on-site recognition, along with opportunities to connect directly with thousands of shoppers and independent businesses.

$2,500

Sponsorship benefits include:

  • Complimentary vendor booth space in a premium location, with the booth fee included in your sponsorship

  • Sponsor recognition in event print and digital advertising

  • Logo placement on hanging banners at the event

  • At least 6 social media mentions leading up to the event

  • Special recognition during the event weekend

  • Logo placement on The Good Trade Makers Market website

  • Opportunity to display promotional materials at event check-in

  • 10 complimentary admission tickets to share with customers, employees, or guests

  • Sponsorship benefits apply to one event, either Providence or Burlington.

Silver Sponsor

Our Silver Sponsorship offers an opportunity to introduce your business to The Good Trade's audience through targeted promotion and on-site visibility, while supporting the independent makers and small businesses that make our events possible.

$1,000

Sponsorship benefits include:

  • Complimentary vendor booth space in a premium location, with the booth fee included in your sponsorship

  • One dedicated social media post highlighting your business as an event sponsor

  • At least 3 additional social media mentions leading up to the event

  • Logo placement on The Good Trade Makers Market website

  • Sponsor recognition during the event weekend

  • Opportunity to display promotional materials at event check-in

  • 4 complimentary admission tickets to share with customers, employees, or guests

  • Sponsorship benefits apply to one event, either Providence or Burlington.

Community Sponsor

Our Community Sponsorship is a great opportunity for small businesses and organizations to support The Good Trade Makers Market while connecting with our community of independent makers and enthusiastic shoppers.

$500

Sponsorship benefits include:

  • At least 3 social media mentions leading up to the event, including recognition alongside other community sponsors

  • Logo placement on The Good Trade Makers Market website

  • Sponsor recognition during the event weekend

  • Opportunity to display promotional materials at event check-in

  • 4 complimentary admission tickets to share with customers, employees, or guests

  • Sponsorship benefits apply to one event, either Providence or Burlington.

Let's Work Together!

We love building relationships with businesses and organizations that share our commitment to supporting independent makers, creative communities, and local economies.

Whether you're interested in sponsoring our Providence event, Burlington event, or both, we'd love to explore how we can work together. We're also happy to discuss customized sponsorship opportunities, including on-site activations, product partnerships, and other creative ways to introduce your brand to our audience.

Have an idea that doesn't fit neatly into one of our sponsorship packages? We'd love to hear it!

Interested in becoming a sponsor? Email us at hello@goodtrademakersmarket.com to start the conversation.